Nootrobox on Shark Tank

You came in and gave us sugar cubes!

Congratulations to Team Nootrobox for making it on to Shark Tank last week!

My favorite part of the episode was when they got turned down:

You came in and you gave us sugar cubes," said Lori Greiner, referring to the startup's flagship product, caffeine-infused coffee-flavored gummies called Go Cubes.

— via Inc Magazine

“You came in and you gave us sugar cubes."

Perhaps the judges forgot about a different company that's worth $160 billion, did $44 billion in revenue last year, and also sells sugar water.

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© 2026 Omar Bohsali. RSS | @omarish